Supporting sustainable behaviours
We’re committed to helping our shoppers and employees to do the right thing, supporting a better understanding of the complex plastic landscape and helping people to reduce waste and recycle more often.
As a member of the On-Pack Recycling Label (ORPL) scheme, we’re adding OPRL’s recycling labels across as many of our products as possible, providing recycling guidance which is simple, clear and consistent.
Our brands are also helping shoppers to make more sustainable choices with on-pack messaging and campaigns which encourage shoppers to recycle more and waste less.
Every year we support WRAP’s #RecycleWeek campaign, sharing the recyclability of our products and encouraging people to recycle them.