Liquid I.V.® is a functional hydration company based in Los Angeles, California and was acquired by Unilever in 2020. Liquid I.V.’s formula is designed with electrolytes, vitamins and nutrients to turn ordinary water into extraordinary hydration.
The Liquid I.V. product range is available online and through a growing number of retail outlets across the UK, where the offering currently focuses on Hydration Multiplier® and Hydration Multiplier® Sugar-Free.
We believe that water access is a fundamental human right, and that a healthier world for all begins with equitable access to clean and abundant water.
For us, it’s never been just about water – it’s about supporting communities to help foster dignity, autonomy and greater opportunities. One in three people globally does not have access to clean and safe drinking water. We partner with leading humanitarian and community-based organisations to fund water access projects around the world. Around 1% of our revenue goes directly to our Impact Program, and our goal through all these partnerships and projects is to reach 2 million people with increased access to clean water by 2026.
Hydration aid
When disaster strikes, dehydration is a big risk for impacted communities. Liquid I.V. is often used in disaster relief operations. We deliver hydration to communities that need it most. In the next 10 years, we are committed to reaching 150 million servings donated.
LIV HYDRASCIENCE™
Our science-backed formula is designed with electrolytes, vitamins and nutrients to turn ordinary water into extraordinary hydration.
Flavourful hydration
Each Liquid I.V.® product is formulated with intention and focused on flavour. We strive to capture the authentic essence of each flavour in one stick. As a business, we put consumer sensory science at the forefront, paired with vegan ingredients.
International expansion
Liquid I.V. is now the largest brand in Unilever’s €1.9 billion Health & Wellbeing business. We’re taking hydration global, building on our success in the US, with recent launches in the UK, we’re aiming to meet the growing demand for hydration products that do more. Our growth strategy focuses on innovative products, as well as memorable partnerships at major music and sports events, bringing us closer to millennial and Gen Z consumers around the world.
Our purpose is to elevate the vitality of people and the planet.
We believe that:
hydration is the gateway to joyful vitality
water is a fundamental human right, and everyone should have enough to be hydrated
we all have a collective responsibility to positively impact people and the planet
transformative change is possible when you refuse to settle
Unilever CEO Fernando Fernandez sat down with Celine Pannuti, JP Morgan’s Head of Consumer Staples, to discuss everything from performance to premiumisation to growth opportunities. Read extracts from the interview and watch the full conversation.
