Making a genuine difference
Dove is committed to widening the definition of beauty for women because we believe real beauty comes in all ages, shapes and sizes. To help you enjoy your own brand of beauty, Dove provides an extensive range of cleansing and personal care products that make a genuine difference to the condition and feel of your skin and hair.
Dove is now the UK’s top cleansing brand with an amazing 39% of the population having bought a Dove product in 2007. And it doesn’t end there: 10 million women use Dove every week in the UK.
How it all started
- First launched in the US during the 1950s, Dove cleansing bar with its moisturising properties was originally developed to treat burn victims during the war.
- In 1957 the basic Dove bar formula was refined and developed into the “Original Dove Beauty bar”. It was launched as a beauty soap that was clinically proven to be milder on dry and sensitive skins.
- In the 1970s an independent clinical dermatological study proved Dove “Beauty bar” milder than 17 leading bar soaps.
- Dove was launched in the UK in the 1990s. The following years saw the launch of more bathtime treats like beauty baths and moisturising body washes.
- In 2001 Dove made its first foray into antiperspirant deodorant lines. Hair care products soon followed in 2003.
- 2004 saw the launch of the Campaign for Real Beauty, which highlighted the Dove brand’s commitment to broadening definitions of beauty.
- Following on from this Dove launched the Self Esteem Fund in 2005 which acts as an agent of change to educate and inspire young girls on a wider definition of beauty. It aims to boost the self-confidence of young girls and women, enabling them to reach their full potential in life.
- Also in 2007 Dove launched ProAge, a range of skin care, deodorant and hair care that has been specifically designed to give mature skin what it needs right now
Did you know?
- British girls suffer the lowest self esteem in the world, after Japan. Almost ¾ (74%) of girls aged 8 – 12 are so dissatisfied with their bodies that they would like to change something about their appearance.
- Over a million units of Dove products were sold every week in 2007.
For information on the Dove range of products call the customer careline free on 0800 085 1548.
